The Apple Watch Series 5 is Apple's latest iteration of its wearable, and it brings two major changes over the Series 4: an always-on display, more on-board storage (now 32GB), and. For better or worse, it has become a wardrobe staple of many of some of the most visible haves in our society, and that has largely mooted arguments about what a watch is "supposed to look like." It only makes sense that customers would be willing to pay a premium to customize the aesthetic of a product that is inherently about showing off a bit.Īnd whether you've obstinately rooted yourself in the anti-Apple Watch camp or not, it's impossible to deny, too, that the Apple Watch has become a real fashion statement. Expensive upgrades to stainless and titanium cases and linked and designer bands have been eagerly gobbled up by the Apple faithful, and it's no wonder why: a watch is something everyone can see, a form of jewelry, as opposed to a smartphone sequestered away in a cumbersome case or a pocket.
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Apple is a company that has learned how to package and sell an image, and the Apple Watch has arguably done that better than any Apple product in history. Watch enthusiasts scoffed at the rounded rectangle when Apple debuted the Watch four years ago, but that unique aesthetic has come into its own.
I opted to configure my 44mm Series 5 on Apple's web store for pickup, choosing a gold aluminum body and black Milanese loop band, a combination that I think makes it obvious why the Apple Watch is so immediately recognizable: it looks like nothing else. I'm not going to lie: even the thing the Watch comes in is basically a piece of art in its own right. I can see why it works.Īnd Apple's retail packaging just keeps telling that story of specialness, of care and attention to detail: the Apple Watch's box opens like a delicate piece of origami. Apple wants you to come in, browse the bands, feel the watch on your wrist, and come away with a product you feel you had a part in defining, a look personal to you (read: upsell you). There is no particularly good logistical reason for this: it is just about getting you in the store. Apple isn't even shipping many configurations of the new Series 5 until December, because it keeps almost all of its initial stock at its retail locations. Check /au/watch/cellular for participating carriers and eligibility.I don't love going to the Apple Store, but if you want the newest version of the Apple Watch around launch day, it's basically your only option. Contact your service provider for more details. Carrier plan required for cellular service. Not all features will be available if the Apple Watch is set up through Family Setup.The Cycle Tracking app is not intended for use in medical diagnosis, treatment or any other medical purpose, including as a form of birth control or to support conception.The temperature sensing feature is not a medical device and is not intended for use in medical diagnosis, treatment or any other medical purpose.Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.Consult a doctor if atrial fibrillation is detected or if you have symptoms of a heart attack, stroke or other cardiovascular conditions.
The device is not intended to replace traditional methods of diagnosis. The irregular rhythm notification is not designed for people who have been previously diagnosed with atrial fibrillation. The ECG app is available on Apple Watch Series 4 or later (not including Apple Watch SE).
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